I much prefer Karayev's later films from the 1980s, but this clearly does what it was commissioned to do (warn about the dangers of not following the rules of the road and drinking), while being fun to watch. Public opinion (e.g. from here) seems quite positive.

At 1:48, the TV is playing "Это вы можете" (You Can Do This), a show about how things were made that ran from 1973-1993. A few episodes can be found here.