A nice interview with the director here, though it is about his earlier 2007 film. Still it has some revealing information about his artistic journey and the style he chose, which applies here as well. I'm quoting a translated portion below, but the whole interview is interesting. Podivilov is, to this day, making films, and there's still a gulf between him and the rest of the Russian "animation community" (which, I get the impression, doesn't really approve of his films).
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You've probably been drawing since childhood?
It came from my father. He drew beautifully and would have become a professional artist if he'd had an education. But the war intervened. I was born in Chelyabinsk, also known as Tankograd (Tank-city). My grandfather assembled tanks there during the war and died in 1944 right next to the assembly line—a common occurrence in those days. The family was left without a breadwinner, so my father couldn't study to be an artist and went to work at a factory. But he was able to provide an education for my brother and me: first at art school, then at the Chelyabinsk Art College. After my military service, I studied at VGIK and then completed graduate school at the Advanced Courses for Directors and Screenwriters at the Russian State Film Agency.
Did you study animation there?
Yes, I specialized in it. But after I finished the course in 1999 and participated in several film festivals, I became disillusioned with animation." More precisely, in the kind of animation that an artist creates for the sake of form, for the sake of a "new statement" in visual style. And many people pursue that. For me personally, I saw it as a dead end. And so I left filmmaking altogether. It was a period of searching and then my coming to the Church. I took up book illustration and studied icon painting. A priest blessed me, and I began painting icons for various parishes and monasteries. I received commissions, and I simply gave away some of my works after pilgrimages. I visited many monasteries, including Diveyevo and in the North — in Valaam, in the Leningrad Region. And so it was that through icons, that I returned to filmmaking, to animation.
Were you baptized as a child or as an adult?
It's a long story, my journey to God. It all began with the thought of death, which came to me at the age of five. I saw my grandfather and grandmother die, and I wondered: what's out there, beyond the "edge"? I'm 42 now, so my childhood and adolescence were spent during the Soviet era. Back then, the very question of the afterlife was unheard of, let alone an answer. I remember from childhood how my parents were afraid to talk about it. It was quite possible to lose my job. My grandmother, in the village where I spent every summer, had icons in her house. She was a believer and prayed. And my first encounter with Orthodoxy, of course, happened then. No one explained the details to me, but I understood that God existed somewhere. Later, in Moscow, this first childhood experience became decisive in my life. And then came 1988, when spirituality began to be discussed openly, and the search for meaning was underway. I had just returned from the army, entered VGIK, and immersed myself in Eastern teachings. But I didn't find a full answer to the questions that tormented me there. Moreover, it only drove my soul to the brink. And at the most critical moment in my life, that childhood experience of contact with God helped me shift my focus from occult practices to the Orthodox Church. Only in the Church do I now find worthy answers to my most important questions. Everything falls into place. Peace is restored in my soul.
The cartoon "Your Cross" is clearly influenced by iconography. But I also noticed a certain "childish realism" – the drawings are deliberately not realistic, but rather emphatically drawn. It's as if a teenager tried to draw "exactly like life," but the handcrafted quality of the drawings remains. Did you develop this style specifically for "Your Cross," or is it your own style?
Yes, there are elements of iconography and, I believe, naive art. I believe each work requires its own unique form. I also tried to develop a technique that would make the drawings "alive." If you look closely, you'll notice this effect: each image, each phase of the animated image, seems to be painted with watercolors on paper. On the one hand, this creates a shimmer in the frame, meaning the texture is alive. On the other hand, I thereby moved away from the glossy quality characteristic of classic flat animation, such as Disney films. When Disney developed his technology, it was oriented toward particular, Disney-specific themes. It was completely unsuitable for "Your Cross." And no matter what we draw in the Disney style, subconsciously it will always be perceived in the context of a fairy tale or entertainment. Therefore, to break the stereotype of animation as entertainment, a different form had to be invented. Thus, a kind of synthesis of iconography, naive art, and watercolor was born.